Since 2004, we’ve recognized that the healthcare landscape will continue to transform all industries and businesses that deal with consumers' and patients' health at an accelerated pace. The healthcare industry is facing enormous challenges, there is an emerging power shift, and consumers are now taking control of their health. Studies show that self care leads to better health engagement so that consumers and patients participate in treatment, get preventative care, seek information and knowledge, make sound health decisions, seek influencers and supporters andestablish better relationships with their healthcare providers.

Health behaviour is a paradox: Consumers know what to do but they don’t do it! But with the right knowledge, Self Care behaviour can be influenced, and Self Care is the pathway.

We recognized the need for new set of methods to understand the complex health decision making process. We were frustrated with gaps in current market research methodologies – how can marketers make informed decisions based on the most important information about their consumers?

That's why we've named ourselves the Self Care Catalysts (formerly The Business Workshop); we can help brands jumpstart their business growth, going beyond traditional methods, unlocking key insights and enabling accelerated growth opportunities through Self Care