At Self Care Catalysts, we change insight into action...
We know that every health condition is different, and so is your business. So it takes innovative methods to find the right opportunities for growth. That’s where we start; your unique business challenges.
Self Care Research and Methodology:
- Primary and secondary research to understand the consumer, their
health condition and their behaviour, building layers of data
- Gaining important health culture insights
- Isolating the most important insights using MyHealthTickerTM
- Initiating idea generation & opportunity maps for strategic growth
- Building health solutions, messages, products and programs
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- Understands the consumer within the patient and the patient within the consumer, initiating a consumer-centric marketing decision process.
- Condition-specific report that understands the health culture, health motivations, goals, attitudes, emotions, behaviour, influencers and supporters that drive and shape health decision making.
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- Our study of how consumers and patients actually manage their health
- Based on an online survey of 4,500 North Americans (3,000 Americans and 1,500 Canadians) that investigated
consumer and patient health motivations, goals, attitudes, emotions, behaviour, influencers and supporters across
68 health conditions
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- A subscription-based quarterly publication that aggregates all external and internal factors that drive patient and consumer behaviour for a specific health condition or category. Source of better business intelligence.
- Consolidates trends and developments in health systems, influencers, choices, beliefs, attitudes, new product and service innovations.
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Self Care Catalysts Methodologies and Marketing Strategy
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- Discovers new growth opportunities to generate better health solutions.
- Self Care Catalysts’ innovative proprietary process that deeply understands specific health behaviour and accelerates your marketing advantage.
- MyHealthTicker™, informed insights that isolates the factors (enablers, accelerators and stoppers) that drive consumer and patient behaviour decision making.
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- Ignites informed consumer marketing
- A growth exploration and opportunity prioritization using the Self Care lens.
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- Become an agent for change and innovative marketing in your organization
- Learn the elements of successful marketing in the unique self care environment, from a consumer-centric perspective. Gain understanding of health as a business.
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